CMO - Mandarin Speaker

Deepcoin Exchange


  • Reporting to the CEO
  • Manage 5-10 employees on the marketing/BD team
  • Lead the marketing and user growth strategic directions globally, localizing each market where possible
  • Develop a marketing program and manage the system of employees for Deepcoin which includes a team of PR, Digital Marketing, social media, and Paid Media content to support the BD team
  • Conduct marketing research and business analysis to identify business opportunities
  • Establish KPI’s and analytical approach to growth
  • Being data-driven a clear understanding of data, analytics, metrics and statistics.
  • Participate in, and lead brainstorming sessions for your team
  • Uphold and cultivate true long-term relationships amongst all partners, and stakeholders
  • Keep abreast of the latest developments and opportunities in the crypto and web3 sector and how these can be capitalized upon
  • Driving traffic to the various Deepcoin websites, landing pages, social media, and other distribution channels
  • Working with industry standard metrics such as AARRR (Acquisition – Activation – Retention – Revenue - Revenue) as well as utilising conversion rate optimization (CRO) principles and hacks
  • Working on a lean start-up process
  • Develop social media communities (e.g. Discord, Twitter, Reddit, Meta, Youtube, telegram, etc.) and constantly engage users for acquisition, retention and activation
  • Creates digital community guidelines & policies
  • Create best practices for driving new users at various stages of a product’s life (beta, launch, general release, new season, etc)
  • Manage multiple projects from concept through to completion

Candidate Background

  • A predilection to learning new skills and exploring new concepts with a long-term view of professional development
  • Highly experience working in the Crypto/Web3/Financial Exchange world and has done marketing strategy in the past
  • Excellent storytelling skills with a mastery of the English language & Mandarin Chinese
  • Strong performance in building go-to market strategies with an understanding of how to increase trading volume
  • A vast and diverse network within the crypto space, including but not limited to influencers, KOL/KOC, content creators and Web 3.0 founders highly desirable
  • Data-centric mindset with a good sense of expected impact each strategy would have
  • Expert knowledge and interest in spot and derivatives trading and Web 3.0 is an advantage
  • Naturally well-organized and unfazed when working towards deadlines
  • Strong communicator, independent and driven individual
  • Thrive in collaborative cultures and working cross-functionally with other departments and vendors to launch successful partnerships
  • Strong curiosity or understanding of the NFT and blockchain landscape
  • Open-mindedness and flexibility
  • A can-do spirit is important, able to be adaptable
  • Exceptional project management skills - detail-oriented, high degree of organization skills


Incentives to join Deepcoin

  • Exciting opportunity to join a fast growing and hard working team
  • A learning environment where you can deep-dive into the frontier of blockchain technologies and make an impact on active users.
  • Exposure to a diverse environment covering multiple functions and regions
  • Excellent long-term career prospects
  • Strong compensation package and employee benefits
  • Opportunity to travel

Apply now
Apply now

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