Head of Digital Marketing

Are YOU ready to let your passion for innovative marketing take centre stage in a dynamic sector and see your ideas drive brand recognition and market penetration? Do YOU want to use your experience optimising digital marketing strategies to deliver measurable results?

If yes, than as the Digital Marketing Manager for Moni Talks, you will lead an enthusiastic, hard-working team, creating and implementing ground-breaking strategies. We need a leader who gets the best out of their team and brings value to the business whilst using experience across a wide range of marketing disciplines which includes advanced knowledge of key digital marketing strategies, and a record of consistently demonstrating return on investment. You will be responsible for the development and delivery of results-focused marketing strategies, and you will lead the creation of a clear vision for success. Communication is key; you will be confident in outlining strategies to stakeholders at all levels and reporting directly to the Moni Talks management team.

We need a Digital Marketing Manager who will be flexible, adaptable, and open to candid feedback from their team and management. Staying ahead of the latest marketing trends should matter to you, along with a devoted approach to your own ongoing professional development and learning. Experience in cryptocurrency, DeFi and blockchain would be an advantage, but is not essential as you are committed to continuously expanding your knowledge base. This is an opportunity to shape marketing strategy in the crypto sector, inspire a dedicated marketing team, and become a key player in the diverse and fast-paced cryptocurrency industry. Let your experience drive our results.

Key responsibilities:

• Development and delivery of marketing strategies with a focus on digital delivery
• Monitoring and maximising return on investment across all marketing activities
• Creating and monitoring controls to ensure accuracy across all platforms
• Market research and competitor analysis
• Directing and overseeing all digital and general marketing activities, incorporating but not limited to: Content creation and monitoring, SEO, including strategy, competitor analysis, keyword research, link building, campaigns including display advertising, PPC and emails, social platform management and optimisation, affiliate marketing strategies, delivery and reporting and maximising digital marketing activities
• Interrogating results data and preparing reports for management and key stakeholders
• Campaign management, delivering measurable, tactical, and targeted communications internationally and in multiple languages
• Development of the marketing team, including optimising existing skills and nurturing new skills
• Full familiarisation with Moni Talks’s products, services, brands and mission statement, as well as customer requirements and competitor activity
• Constant monitoring and response to marketing trends in the cryptocurrency space
• Ongoing learning within both cryptocurrency and marketing

Role Requirements:

• Established experience across a wide range of marketing disciplines with a specialist focus on digital techniques
• Proven track record of developing and delivering digital marketing strategies and results
• Developed knowledge of methods including affiliate marketing, PPC, display advertising and SEO,
• Ability to lead and inspire a team
• Confidence reporting to key stakeholders and management
• Excellent communication skills
• Exceptional research skills and a strong eye for detail
• Ability to quickly develop a brief, give informed instructions and expect results on time, every time
• An interest in cryptocurrency, fintech and blockchain
• Work to tight deadlines, handle multiple projects simultaneously and independently manage workflow for yourself and your team

Key Competencies:

• Well-organised, strong communicator with a committed, professional approach
• Exceptional interpersonal skills with the ability to lead and collaborate with a team
• A common-sense attitude and approach
• An independent and driven individual with a collaborative spirit
• Naturally curious and a self-motivated learner
• Adaptable and eager to embrace change in a fast-moving industry

If you feel you are the ideal candidate and what to be responsible for creating and executing our marketing strategy, lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with the team as a whole then please get in touch with Brendan