Marketing Specialist - MENA

Binance



About the job

Binance is the global blockchain company behind the worldโ€™s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.


Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


Responsibilities:


  • Build and grow a robust paid media experimentation approach across creative, app store optimization and landing page optimization to help grow ROI;
  • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
  • Manage new media partnerships end-to-end to help build the Binance Brand and drive measurable growth;
  • Work on integrated campaign, starting with strategy, brief and working on executing and measuring performance;
  • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels;
  • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.
  • Will develop marketing strategies, lead on the execution of key marketing campaigns across various channels and be able to draw actionable insights Coordination with global teams on budgets for the MENA region SEO and Performance Marketing.


Requirements:


  • Bachelor's Degree in Arts or Communications, or any other related field;
  • Minimum 7 years of relevant marketing experience, preferably from a Tech company with significant growth.
  • Proven marketing management experience with strong ownership and emotional intelligence;
  • Experience launching marketing initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter) and solid understanding of Life Cycle Management and Performance Marketing;
  • Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures;
  • Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible;
  • Execution oriented mindset - with the humility, drive, and scrappiness to get it done.


Working at Binance


  • Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
  • Fast moving, challenging and unique business problems
  • International work environment and flat organisation
  • Great career development opportunities in a growing company
  • Possibility for relocation and international transfers mid-career
  • Competitive salary
  • Flexible working hours, Casual work attire


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