As our Email-Manager, you will be responsible for managing CoinMarketCap’s (Daily Newsletters/Marketing/User-Journey/System Emails); ie. everything related to Emails. CMC is looking for someone who lives and breathes and munches on emails. We are looking for a one-person-army for newsletters. Prior experience in Crypto is a big plus.
- Task involves sending Daily-Newsletters. Including Weekends and Holidays; which can be scheduled beforehand. Includes A/B-Testing of titles to increase Open/Click-Through-Rates.
- Managing an Editorial-Calendar to track when Emails are sent. And coordinate cross-department to make sure Events are promoted timely.
- Managing the emailing platform. Optimize the user database, segment the users, follow-up on payments, etc.
- Managing access to the Emailing-Platform
- Optimizing security measures
Create Lifecycle Campaigns
- Automated-User-Funnels: For example, sending an Email when a user creates a Watchlist.
- Measuring conversion-rate and bounce-rate between conversion-stages
- Creating various Automated-User-Funnels; according to current-stage in Life-Cycle
Optimize System Emails
- Welcome Series
- Transactional Emails (Registration/PW Reset)
- Account Notifications
- Performance metrics like open rates conversion rates etc.
- Behavioral and demographic data - help get more information about the contacts and use the data to make content more personalized.
- Create workflows for data collection and analysis
- Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance. Experience with Google-Analytics/UTM Links.
- HTML and CSS skills
- Gather relevant information
- Automated segmentation (According to niche preference)
- Gmail Guru. Prevent the campaign from going to the “Promotions” or “Spam” folder
- Get the email into the “Primary” tab
- Guide users to Whitelist the email (ie. Add to Contacts)
Familiarity with Below Tools
Listed in: Cryptocurrency Jobs, Full Time Crypto Jobs, Marketing Web3 Jobs.