Email/Newsletter Marketer



As our Email-Manager, you will be responsible for managing CoinMarketCapโ€™s (Daily Newsletters/Marketing/User-Journey/System Emails); ie. everything related to Emails. CMC is looking for someone who lives and breathes and munches on emails. We are looking for a one-person-army for newsletters. Prior experience in Crypto is a big plus.

Content Marketing

  • Task involves sending Daily-Newsletters. Including Weekends and Holidays; which can be scheduled beforehand. Includes A/B-Testing of titles to increase Open/Click-Through-Rates.
  • Managing an Editorial-Calendar to track when Emails are sent. And coordinate cross-department to make sure Events are promoted timely.

Platform Management

  • Managing the emailing platform. Optimize the user database, segment the users, follow-up on payments, etc.
  • Managing access to the Emailing-Platform
  • Optimizing security measures

Create Lifecycle Campaigns

  • Automated-User-Funnels: For example, sending an Email when a user creates a Watchlist.
  • Measuring conversion-rate and bounce-rate between conversion-stages
  • Creating various Automated-User-Funnels; according to current-stage in Life-Cycle

Optimize System Emails

  • Welcome Series
  • Transactional Emails (Registration/PW Reset)
  • Account Notifications

Data Analytics

  • Performance metrics like open rates conversion rates etc.
  • Behavioral and demographic data - help get more information about the contacts and use the data to make content more personalized.
  • Create workflows for data collection and analysis
  • Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance. Experience with Google-Analytics/UTM Links.

Template Editor

  • HTML and CSS skills

List Segmentation

  • Gather relevant information
  • Automated segmentation (According to niche preference)

Deliverability Expertise

  • Gmail Guru. Prevent the campaign from going to the โ€œPromotionsโ€ or โ€œSpamโ€ folder
  • Get the email into the โ€œPrimaryโ€ tab
  • Guide users to Whitelist the email (ie. Add to Contacts)

Familiarity with Below Tools

  • Braze
  • ActiveCampaign
  • Sendgrid
  • Mailchimp
  • SparkPost

Listed in: Cryptocurrency Jobs, Full Time Crypto Jobs, Marketing Web3 Jobs.

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