Marketing Lead (BNB Chain)

Binance



About the job

Binance is the global blockchain company behind the worldโ€™s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.


Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


BNB Chain is making mass blockchain adoption a reality. By delivering the infrastructure and scalability necessary, BNB Chain will help onboard a billion new users to web3 reliably and securely.


If you want to help build web 3 and be part of a high-performing, innovative and dedicated team that is actively enabling some of the most exciting innovations of our era, why not join us and play a direct role in building the future as we pave the way for Web3 to change lives?


We are looking for a Marketing Lead for our tech-driven ecosystem. The successful candidate will join the innovative and rapidly evolving field to build a new era of blockchain applications.


This is a full time remote position and can be based in any global locations.


Responsibilities:


  • Devise and execute marketing plans that drive awareness and understanding of BNB Chain, with a particular focus on web3 developers
  • Lead development of cross channel marketing campaigns and engagement plans for launches, new feature roll outs, and events and evaluate performances and optimise for further growth
  • Manage marketing/growth campaigns calendar, budget, major announcements, conferences, podcasts, AMAs and other opportunities to achieve key results as set on a quarterly and annual basis with a specific focus on developer community growth
  • Plan and manage campaign execution with cross-functional colleagues, internal creative team, external agencies, partners and community content creators
  • Ensure all product marketing materials align with brand positioning and tone of voice (website, blog, social media, community channels, etc.)
  • Contribute across all social channels and rapid experimentation with new channels, campaigns, creatives, incentives, and approaches
  • Measure, monitor and build detailed qualitative and quantitative sentiment reports identifying trends and opportunities for improvement
  • Build and maintain strong partnerships with key stakeholders across the organisation including Product, Engineering, Data Science, Operations, and Content marketing.


Requirements:


  • Knowledge and interest in the world of BNB Chain, web3 and Blockchain is a must
  • 5 to 7 years of experience in brand management and growth marketing
  • Interest and general knowledge of the cryptocurrency/blockchain industry
  • Experience people and team management
  • Strong interest in being able to drive foundational marketing strategies, but also to bring new ideas and tactics to the table
  • Experience using evaluation and ROI tools to create daily/weekly reports for organizational leadership
  • Attention to detail with superior organizational and communication skills
  • Excellent project and time management skills; able to prioritize and work under pressure
  • Native or fluent English speaker and writer
  • Bachelor's degree or higher


Working at Binance


  • Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
  • Fast moving, challenging and unique business problems
  • International work environment and flat organisation
  • Great career development opportunities in a growing company
  • Possibility for relocation and international transfers mid-career
  • Competitive salary
  • Flexible working hours, Casual work attire


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