Sales Development Representative

Cake DeFi



Founded in 2019, Cake DeFi is a leading decentralised finance services provider and Southeast Asiaโ€™s fastest growing fintech platform. "We Do Crypto. You Do You." - Our vision is to become a one-stop platform for all crypto users to get easy access to DeFi and Web3 services. To date, more than 1 million users from over 190 countries trust us to manage over $1 billion in assets. We are a profitable, cashflow positive private rocket ship that's just getting ready for take-off. Join us.

Cake Defi Enterprise

We are preparing to launch Cake DeFi's new offering- Defi Enterprise. With the launch of new offering, the BD team now has an exciting challenge of bringing DeFi to institutional clients. This will require diving deep into traditional finance, with the aim of introducing DeFiBox to funds, wealth managers and fintech providers and opening up the world of DeFi to them. If this excites you, apply to join us now!

Cake DeFi Enterprise is now on the lookout for an experienced Sales Development Representative . This SDR will work alongside the Head of Business Development with the task of identifying and generating sales opportunities via outbound prospecting and qualifying efforts across the financial services industry.

The right candidate will be one who is disciplined in their approach, as well as creative when it comes to their outbound efforts. Candidates that come from a SaaS sales background are preferred given the similar nature of pipeline progression and sales cycle.

Hands on training and guidance will be available regularly, as well as mentorship aimed at progressing you to later stage sales prowess leading to career progression within one of the fastest growing companies globally.

What you'll do

  • Sourcing new business and/or prospecting into existing pipeline via outbound efforts.
  • High sales activity with daily metrics across; emails, qualification calls and lead nurture.
  • Generating product interest via outbound cold emailing and calling to C-Level executives.
  • Partnering with account executives to identify and source new pipeline opportunities.
  • Setting of meetings between account executives and qualified opportunities.
  • Preliminary research into target accounts with personalised outreach to key personas within organisations.
  • CRM maintenance
  • Contact build-outs for target accounts using apollo.io and other resources
  • Social selling; use of LinkedIn and other means to establish contact with target accounts.
  • Attendance at events and other campaigns assisting with BD efforts alongside account executives.

What you'll need

  • Experience in outbound cold-calling and email prospecting
  • Experience in qualification of leads
  • Experience with prospecting into the c-suite level of organisations
  • SaaS sales process experience as SDR, BDA, BDR
  • Conceptual understanding of DeFi, cryptocurrency and blockchain technologies
  • Consistent quota attainment at previous role

We want to transform and decentralise finance with tomorrowโ€™s technology. This is where you come in. Join a company that is at the forefront of bleeding-edge innovations in blockchain and DeFi. You will be empowered to push boundaries and think out of the box. You will get to work with a bunch of ridiculously motivated and talented people. And most importantly, you'll have fun. The best places to work at, are often also the most fun to work at. That's us.

We hire based on merit, fit, and strong alignment to our culture. Our culture is defined by 7 team principles: Integrity, Resourcefulness, Ownership, Meritocratic Decision-making, Customer Obsession, Radical Candour, and Passion. These 7 principles guide our company, our people, and our work. At Cake DeFi, our culture is our pride. It has been instrumental to our success, so we are steadfast in our commitment to it. We welcome you to add to it.


Apply now
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