Senior Content Writer (Lead) | Crypto | Payment

Haystack People



About the job

Are you the master of content? And do you happen to be a lead? Better keep reading.


The Company

Our client is a fast-paced scale-up in the Netherlands. They want to help build an accessible, decentralized world. Their goal is to provide the infrastructure to make the transition between today's financial world and tomorrow's world as smooth as possible. And the beautiful thing is, you can be part of this growing movement! They already have clients with big names like Moonpay, BTC direct, Wyre, Xanpool, and a lot more to come.


Our client provides embeddable widgets and APIs for crypto-native trading platforms, apps, and websites to allow their users to buy cryptocurrencies on these platforms. They have partnered with the best fiat-to-crypto payment gateways and present them in a single plugin for cryptocurrency platforms such as wallets, DeFi apps, and exchanges. This means their users can easily buy cryptocurrencies on the platform when they need them. They are real pioneers when it comes to their product, as they are the first to it this way and therefore are the market leaders.

Their HQ is based in Amsterdam, but they're everywhere in the world. With more than 20+ team players, you will certainly join a team of professionals!


Now you know what our client does, what do they expect from you?


The Job

Our client is growing its marketing team and that means that they are looking for a specialized Content Lead.


As the new Content Lead you have strong communication, writing, and leadership skills. Because this is the lead role, that means that you will have the opportunity to build your own team. You'll be responsible for how and what our clients speak about and work closely with most of their stakeholders. The most important KPIs for this role are: MQLs Generated, SEO ranking, and page activity.


Next to their KPIs, there are some important responsibilities:

  • Make sure to create an ongoing pipeline of content to empower the sales team, such as (infographics, ebooks, reports, case studies, one-pagers, emails, etc.)
  • Ensure an up-to-date and high-converting website experience;
  • As the team grows, you will be involved in leading the team and editing the work of other authors;
  • Responsible for optimizing jobs created for SEO and maintaining and continuous reporting;


Still reading? Great, check out the perks!


Job Requirements

  • 4+ years experience in B2B Content Marketing (Hubspot/ CRM experience is a prรฉ);
  • Experience in Fintech/ InsurTech/ Payment. Professional Web3 experience is a big plus!;
  • Great writing and verbal communication skills;
  • Data-driven and know your way around reporting dashboards;
  • Detail-oriented and analytical;
  • Have a great track record of content.


Working Conditions

  • Salary up to 72Kโ€”20% bonusโ€”and equity;
  • Be entrepreneurial and proactively find insights that help them make better products;
  • You want to join a high-paced startup that's bridging the traditional financial world with the world of crypto;
  • Amazing office in the centre of Amsterdam;
  • You will be an important team player in the growth of the company.


Interested and you want to know more? Good! Contact Samir Jouseiph at [email protected] or +31682042936


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