TaxNodes - Manager - Marketing

Taxnodes



About the job

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Marketing Manager About Taxnodes:At TaxNodes, our mission is to simplify Crypto tax, Accounting, Audit and compliance. TaxNodes to be launched by Avinash Shekhar, CEO Zebpay (one of India's oldest and leading Crypto exchanges).TaxNodes will focus on three core pillars to build the product


  • Transparency, Compliance and Trust- Retail tax compliance: Consolidate Crypto transaction across entire Crypto ecosystem (exchanges, Defi, staking, self-custody wallets etc), create meaningful dashboards and simplify tax computation (including withholding tax reconciliation)- Exchanges / businesses: Automation of Crypto Reconciliation (Actual Balance = Should be balance = Book Balance), address management system, dashboards, accounting, risk control matrix.- Auditors: Tool to audit Crypto transactions and reconciliations (Actual Balance = Should be balance = Book Balance). Off Balance Sheet items (assets, liabilities and transactions), Comply with regulations - protection of customer funds, statutory reporting, risk control matrix- Governments: Create an information system to gather, consolidate, track and actResponsibilities:- Target & Budget planning, analysis & Implementation of monthly & annual marketing plan- Driving new user acquisition through Paid, Referral, GMB & Partnership channels- Driving customer Retention & activation with promotional & triggered CRM campaigns to boost app traffic- Drive User Engagement in Lower Funnels using user engagement platforms- Build the Customer Loyalty Programme for the brand.- Social media strategy design and implementation.- Creating direct marketing strategy to increase repeat rate & overall basket size.- Analyse and track performance - activation, engagement, retention and churn data analyzing experience is required.- Monitoring, optimizing & owning complete marketing funnel form Traffic to Sales- Creating new demand generation channels through affiliate & meta channels, content marketing- Improving efficiencies in CRM led acquisition by optimizing segmentation, content & responsesRequirements:- At Least 6 years of experience in Digital Marketing especially into SEO, Customer Acquisition and Retention- Strong proficiency in CRM tools, SEO keywords and Content Marketing.- Bachelor's degree and MBA preferred.- Ability to work effectively in cross-functional teams in a fast-paced environment
  • Ability to demonstrate strategic thinking
  • Passion for Technology or Understanding of cryptocurrency industry
  • Ability to learn quickly (ref:iimjobs.com)

Desired Skills and Experience

Digital Marketing,Marketing,Social Media,SEM / SEO,Campaign Management,Content Marketing

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